The popularity of HGTV (Home & Garden Television) has created a blooming market in do-it-yourself home improvement and interior decorating. All areas of the home enhancement industry have benefited since HGTV started airing in 1975.
The real estate roar was followed by a home improvement explosion . People would buy a old house and want to redecorate the house from floor to ceiling with stuff like Brass or Iron Decorative items. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution
The home improvements that people take on include renovations from the attic to the basement . They perform functional repairs like repairing a leaky roof, replacing windows, and adding more space to the house. Then there are the projects that are just for the decoration of the home like updating kitchen with expensive tiles or refurnishing a master bedroom.
Some people use home improvement as a creative outlet. They paint and remodel just for the sake of improving their living space. HGTV has been a large contributor to the home improvement revival . For Restoration they use antique brass victorian hardware and antique Cabinet Hardware.
HGTV amounts 89 million households every week and beyond 800,000 nightly prime time viewers. The format of the show has been copied several times and clones like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”. The home improvement shows just keep coming.
HGTV provides instructions for thousands of home improvement projects. They produce video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.
HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.
The influence that HGTV has on home improvement can be measured in these statistics. # Furniture sales grew by 75%, between 1995-2005
# Sales of home furnishings increased 97% in this same time .
These items included soft goods as well, carpets, lamps, area rugs, linens, glassware
People all over the country are garnishing their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all throughout the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home with great antique door hardware in kitchen and bath.
HGTV has had a striking impact on the home improvement industry because HGTV appeals to the age group of people who have the means to pay for major home improvement projects. The demographics of the average HGTV is a female being 35-64 years old. Over 70% of HGTV viewers are females. That means that the female viewers are motivating husband, fathers, brother to do the work so they can enjoy the benefits. The extra general consumer demographics for home improvement by female indicate:
# They shop more frequently
# Visit more shops
# Spend more than the typical shopper
The target demographic for the Do It Yourself Website is:
# Homeowners
# Ages 25-54
# Incomes of $60,000
# Internet access
# inclination for home improvement
The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of that merchandise used for improvement.
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